In a press release posted Tuesday on Wal-Marts news site, Wal-Mart has taken a stand to not support either side in controversial issues. This is exactly the course of action I recommended corporations like Wal-Mart and Ford to take - any other course of action polarizes the customer base.

Respect for the individual is one of the core values that have made us into the company we are today. We take pride in the fact that we treat every customer, every supplier and every member of our individual communities fairly and equally.

We are working hard to make our corporate contributions reflect the values of our customers, communities, and associates. As Sam Walton said, “Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.

Wal-Mart will not make corporate contributions to support or oppose highly controversial issues unless they directly relate to our ability to serve our customers.

Wal-Mart does not have a position on same sex marriage and we do not give preference to gay or lesbian suppliers. Wal-Mart does have a strong commitment to diversity among our associates and against discrimination everywhere.

Wal-Mart is also making note of their support for the Salvation Army, specifically allowing them to be outside any Wal-Mart stores. A move that is likely aimed directly at there main competition, Target, who will not permit the seasonal Salvation Army collection stations at their stores.

Good move Wal-mart. My wife is happy she can now shop at your stores without sacrificing her values.